This Kinetic Typography project was made for EquinoxFunds to brand their videos. The animation is focused on how the typography is formed. The movement of the lines coming from different direction emphasizes the idea of movement and evolving, it is also inspired by their slogan “Evolving with Investors”. There are two versions of this animation, one in dark gray and the other in white, depending on what kind of video the intro changes either in gray or in white. This Animation is used on all of their video’s on their website and some on Youtube as well.
Branding, Motion, Typography