Problem: At Equinox, I was tasked with creating and managing a coherent brand communication system. I oversaw this in every type of medium- including quarterly infographics, email design, managing printers, motion graphics, and editing video and audio for podcasts.
Solution: It was important to maintain a strong and consistent brand persona. I did this by updating graphics across the board- from redesigning factsheets and commentaries using bold colors, and by simplifying the infographics, we were able to create a strong impact on the viewer and rise to be a leader in our category.
Role: Lead designer, Print manager, Video and audio, Brand manager