Problem: The project is to create the brand identity system for an entity called “Express Newark” that combines together the university and outside community in a third space, collaborative, and learning environment. 
Solution: We used our expert knowledge of Newark to design a logomark, style guide, and wayfinding system for Express Newark’s physical space, with a web presence to follow. In addition to being a successful design project, Express Newark was a unique opportunity to go beyond the barriers of the classroom and to work with each other to create something we’re proud of. 
Role: Designer, team member, collected interviews and data, research, way finding systems.
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